Our Privacy Policy details how we collect, store, and process your data. If you require more information about how we use cookies, please refer to our cookie policy .
The AllTrac, BikeTrac, CycleTrac, ATVTrac, and AutoTrac websites are operated by BikeTrac Ltd. (Referred as “BikeTrac”, “we”, “our”, “us” in this, Privacy Notice). BikeTrac is a private limited company registered in England and Wales under company number 10418094 and we have our registered office at 1 Stanyards Courtyard, Stanyards Farm, Chertsey Road, Chobham, Surrey, England, GU24 8JE.
We are registered with the Information Commissioner’s Office (the ICO) with registration number ZB157061. We have therefore developed this privacy notice to inform you of the data we collect, what we do with your information, what we do to keep it secure as well as the rights and choices you have over your personal data
Throughout this notice we refer to Data Protection Legislation which means the Data Protection Act 2018 (DPA2018), United Kingdom General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications (EC Directive) Regulations 2003 and any legislation implemented in connection with the aforementioned legislation. Where data is processed by a controller or processor established in the European Union or comprises the data of people in the European Union, it also includes the EU General Data Protection Regulation (EU GDPR). This includes any replacement legislation coming into effect from time to time.
We may collect personal data from you when you visit our website, including when you register for and log into an AllTrac account. Details of how we use your data when you contact us directly via our website can be found in the “2. People who engage directly with BikeTrac Limited” section below.
We use a mechanism on our website to obtain consent for the optional cookies deployed by BikeTrac. Cookies classified as strictly necessary for fundamental security, accessibility, and functionality are always deployed and cannot be opted out of.
You can read more details about the type of cookies we use and for what purpose by following the link to our https://alltrac.co.uk/privacy . In addition, on our respective websites, you can manually manage your cookie preferences.
Purpose and lawful basis
Our purpose for collecting this information is to maintain and monitor the performance of our website, to facilitate the secure access of our AllTrac portal, and to improve the sites and the services we offer to our users.
The lawful basis we rely on to process personal data are;
Article 6(1)(f) of the UK General Data Protection Regulation (“UK GDPR”), which allows us to process personal
data when it is necessary for the purposes of our legitimate interests. In this case it is our legitimate
interests to monitor the performance of our websites and keep the content updated and relevant, to develop our
business.
Article 6(1)(b) of the UK General Data Protection Regulation (“UK GDPR”), which allows us to process personal data when it is necessary for a contract we have with you. We also rely on consent (Article 6(1)(a) of the UK GDPR), when we require your consent for the optional cookies we use.
Where we process personal data as it is necessary for the performance of the contract, or to take steps prior to entering into a contract, if you do not provide all of the requested personal data then BikeTrac may not be able to enter into and perform the contract with you.
Information we collect from you
Name, email address, telephone number, VIN, vehicle registration, device serial number, and log in credentials may be collected from you when registering for a AllTrac account. Your log in credentials will be used on each subsequent use of your account.
Internet protocol (IP) address, and usage data, such as the number of visitors to the various parts of our sites will be automatically collected through our websites.
How we use your information
We will use your name, email address, telephone number, and password to create a unique user account for BikeTrac vehicle security services.
We use your email address and password (log in credentials) to provide secure access to only legitimate users for BikeTrac accounts.
We use firewalls and other technical measures to ensure the security and performance of our websites and portals. These measures ensure website traffic behaves as expected and blocks any suspicious or unusual activity.
We may also use the information we collect in aggregated and anonymized forms to improve our services, including: administering our website, producing reports and analytics, advertising our products and services, identifying user demands and assisting in meeting customer needs generally.
Who we share your information with
Your data will be shared with trusted third parties to provide you with high quality products and to deliver the services you require.
IT Companies – Supporting us in delivering and maintaining our website and other business systems including; customer portal, data storage facilities, and providing and supporting Cloud based infrastructure used in providing our products and services.
To the extent that we do share your Personal Data with a service provider, we would only do so if that party has agreed to comply with our privacy standards as described in this privacy notice and in accordance with applicable law. Our contracts with third parties prohibit them from using any of your Personal Data for any purpose other than that for which it was shared.
We will collect personal data when you contact us by email, post, phone, or contact us via the online form on our website.
Purpose and lawful basis
Our purpose for collecting this information is so that we can respond to your request, query or complaint.
The lawful basis we rely on to process personal data are;
Article 6(1)(f) of the UK General Data Protection Regulation (“UK GDPR”), which allows us to process personal data when it is necessary for the purposes of our legitimate interests. It is our legitimate interest to address any enquiries or complaints we receive.
Article 6(1)(b) of the UK General Data Protection Regulation (“UK GDPR”), which allows us to process personal data when it is necessary for a contract we have with you, or where you have contacted us with a view to enter into a contract with us.
Article 6(1)(c) of the UK General Data Protection Regulation (“UK GDPR”), which allows us to process personal data for compliance with a legal obligation to which we are subject.
Where we process personal data as it is necessary for the performance of the contract, or to take steps prior to entering into a contract, if you do not provide all of the requested personal data then BikeTrac may not be able to enter into and perform the contract with you.
Information we collect from you
Contact information such as your name, telephone numbers, email addresses and postal addresses may be processed to respond to your request, query or complaint. Further information may be collected depending on the reasons for contacting us such as serial number, device IDs, vehicle identifiers, credit card details, billing address, and geographic location.
How we use your information
We will store your request, query or complaint on our systems as a record and pass to the correct area of the business to be processed.
We will use any personal data provided to us to deal with the request, query or complaint, any investigations required, any communications between us during our handling of your request, query or complaint and for any subsequent concerns that may arise.
Who we share your information with
To the extent that we do share your Personal Data with a service provider, we would only do so if that party has agreed to comply with our privacy standards as described in this privacy policy and in accordance with applicable law. Our contracts with third parties prohibit them from using any of your Personal Data for any purpose other than that for which it was shared.
We will collect personal data from you directly when you subscribe for one of our products, register for our services and communicate with us.
Purpose and lawful basis
Our purpose for collecting this information is to provide you marketing information about services and products we offer which may be of interest to you. We may also contact you to inform you of any changes to our services and products or any other service messages.
Article 6(1)(f) of the UK General Data Protection Regulation (“UK GDPR”), which allows us to process personal data when it is necessary for the purposes of our legitimate interests. We may send marketing information via email or SMS to you if you are a business, which you can opt out of at any time.
Article 6(1)(a) of the UK General Data Protection Regulation (“UK GDPR”), which allows us to process personal data where you have given clear consent for us to do so. If you have opted in to receive marketing from us, based on your marketing preferences we may deliver this information by telephone, e-mail, or SMS. Your consent to receive marketing can be withdrawn at any time by contacting us using the details found in the “Contact Us” section below.
Information we collect from you
Contact information such as your name, telephone numbers, email addresses and postal addresses will be processed to communicate with you.
How we use your information
We will use your information to communicate with you regarding any changes to our services, product updates, and to offer you additional products that you may be interested in.
Who we share your information with
To the extent that we do share your Personal Data with a service provider, we would only do so if that party has agreed to comply with our privacy standards as described in this privacy policy and in accordance with applicable law. Our contracts with third parties prohibit them from using any of your Personal Data for any purpose other than that for which it was shared.
We will collect and process personal data when you use our vehicle security and tracking services and pay for subscriptions or renewals.
Purpose and lawful basis
Our purpose for collecting this information is to provide you with vehicle security and tracking services.
Article 6(1)(b) of the UK General Data Protection Regulation (“UK GDPR”), which allows us to process personal data when it is necessary for a contract we have with you, or where you have contacted us with a view to enter into a contract with us.
Where we process personal data as it is necessary for the performance of the contract, or to take steps prior to entering into a contract, if you do not provide all of the requested personal data then BikeTrac may not be able to enter into and perform the contract with you.
Information we collect from you
Name, email, address, vehicle identifiers (past and present), device identifiers (past and present), IMSI, IMEI, location data, billing and transaction information, credit card details.
How we use your information
We will store your data in our secure tracking system and use it to provide real time monitoring of your asset’s status and journey, vehicle locating using GPS and RF, storage of historic journey records and to process payments for subscriptions and renewals.
Certain data such as location may be passed to the police for theft prevention or asset recovery.
Who we share your information with
We will collect and process personal data from you directly when you purchase products from us using our E-commerce platform.
Purpose and lawful basis
Our purpose for collecting this information is to process orders and deliver products purchased.
Article 6(1)(b) of the UK General Data Protection Regulation (“UK GDPR”), which allows us to process personal data when it is necessary for a contract we have with you, or where you have contacted us with a view to enter into a contract with us.
Where we process personal data as it is necessary for the performance of the contract, or to take steps prior to entering into a contract, if you do not provide all of the requested personal data then BikeTrac may not be able to enter into and perform the contract with you.
Information we collect from you
Name, email, telephone number, delivery address, and credit card details will be processed for the purchase and delivery of products.
How we use your information
We will use your personal data to process products ordered and to take payment for goods and services.
We will also use your personal data to arrange for the dispatch and delivery of your requested products.
Who we share your information with
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Where the same record has to be kept for more than one purpose and there is a different retention period for each of those purposes, the record is kept for the longer period.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
We will use all reasonable means to protect the confidentiality of your Personal Data while in our possession or control. All information we receive from you is stored and protected on our secure servers from unauthorized use or access. Credit card information is encrypted before transmission and is not stored by us on our servers.
We may from time to time need to disclose certain information, which may include your Personal Data, to comply with a legal requirement, such as a law, regulation, court order, subpoena, warrant, in the course of a legal proceeding or in response to a law enforcement agency request. Also, we may use your Personal Data to protect the rights, property or safety of BikeTrac, our customers, or third parties.
If there is a change of control in one of our businesses (whether by merger, sale, transfer of assets or otherwise) customer information, which may include your Personal Data, could be transferred to a purchaser under a confidentiality agreement. We would only disclose your Personal Data in good faith and where required by any of the above circumstances.
Our main operations are based in the UK and your personal data is generally processed, stored and used within the UK. In some instances your personal data may be processed outside the UK. For example, we may work with suppliers and partners who may make use of Cloud and /or hosted technologies across multiple geographies. Where we need to transfer data outside of the UK, we will only transfer to countries where it has been determined as providing an equivalent adequate level of protection as the UK, or by using the following safeguards:
We use badges on our website from App stores such as Apple App Store and Google Play. You can recognise these badges by their logos. Our badges will not collect personal data about you unless you click on these logos. If you click on them, these badges are activated and automatically transmit data to the badge provider.
We do not have any influence over which data these providers collect from you. If you would like more information about their data processing, this can be found in the respective privacy policies on the websites of these providers.
You have rights under data protection law that relate to the way we process your personal data. If you wish to exercise these rights, please contact us using the details found in the “Contact Us” section below. You have the right to;
No fee usually required: You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.
As we plan to ensure our privacy policy remains current, this policy is subject to change. We may modify this policy at any time, in our sole discretion and all modifications will be effective immediately upon our posting of the modifications on this website. Please return periodically to review our privacy policy.
If you have any questions or concerns at any time about our privacy policy or the use of your Personal Data, you may contact us at:
Data Protection Officer
hello@alltrac.co.uk
BikeTrac Ltd
Innovation Centre
Silverstone Technology Park
Silverstone
Northants
NN12 8GX
You have the right to raise a complaint at any time to the supervisory authority for the country you reside in.
For residents of United Kingdom please contact the Information Commissioner’s Office (ICO) https://ico.org.uk/